Hello Folks,.. Yesterday, August 10, 2015, Google Inc. announced plans to create a new public holding company, Alphabet Inc. Google CEO Larry Page made this announcement in a blog post on Google’s official blog
The New York Times reports that Google’s new parent company, Alphabet, has encountered an issue with german automobile company BMW, which owns a fleet services company with the same name and the domain Alphabet com .
A spokesperson for BMW told the Times the company isn’t planning on selling its domain and that Alphabet com was a large part of its business.
Alphabet com owned by BMW, Not Selling Google, Google’s New company.
With the major restructuring announcement yesterday, Alphabet launched abc.xyz (Alphabet Inc) as its domain name.
Alphabet, led by Google founders Larry Page and Sergey Brin, is now the parent company of Google, a move designed to separate the core products (search, Gmail, Android, etc.) from its more far reaching projects (Fiber, Calico, X, self-driving cars).
While the move makes sense for Alphabet, it confused many.
BMW is looking into whether Google’s Alphabet has infringed on its trademark, with no legal action currently planned.
Since the announcement, Alphabet.com has been down, likely due to the increased traffic it is undoubtedly receiving.
Other companies also have the Alphabet name.
Reuters notes that more than 100 companies have trademark registrations in the U.S. that incorporate the word alphabet in some capacity. For example, Alphabet, Inc. is an Ohio company founded in 1965 that manufactures electrical components for the auto industry, according to Bloomberg.
Even the @Alphabet Twitter handle already has an owner. It belongs to a man named Chris Andrikanich, who is probably receiving a bit more attention than he’s used to.
This might not prove to be an issue for the new Alphabet, however. Google founder Page said Alphabet wouldn’t be introducing products under its own name, so it wouldn’t be a public facing name like Google.
In any event, it’s oddly comforting to know Google/Alphabet has the same problem many do when they’re trying to purchase a domain for their own website.