Indian tech company Zoho has launched a new messaging and calling app called Arattai, which is being touted as the Indian alternative to WhatsApp. The app includes features like 1-to-1 chat, group chat, voice and video calling, stories, channels, and online meetings. It is designed to work well on low-end devices and slow networks…
Indian tech company Zoho has launched its new messaging and calling app Arattai, which is being directly called the Indian alternative to WhatsApp. Immediately after its launch, the app became Number One in the social networking category on the app store. The company claims that the app will work easily even on low-end devices and weak networks.
Key Features of the Arattai App

Arattai provides users with 1-to-1 chat, group chat, and media sharing. It offers options to send voice notes, photos, videos, and documents. For calling, users can initiate voice and video calls directly from the chat.
Advanced Features
Arattai is not limited to just chatting. It offers features like group discussions, channels, stories, and online meeting scheduling. Users can add co-hosts to meetings and set time zones. The app is also available on Windows, macOS, Linux, and Android TV.
Privacy and Security
The company claims that voice and video calls on Arattai are End-to-End Encrypted. However, full messaging encryption has not been completely rolled out yet. Therefore, users are advised to be cautious when sharing sensitive information. Installing the updated version will improve security and performance.
Download and Account Setup
Android users can download it from the Google Play Store, and iPhone users from the Apple App Store. After installation, the mobile number needs to be verified via OTP (One-Time Password). The app will request access to contacts, camera, and microphone. After adding a profile name and photo, the account will become active. Arattai automatically syncs contacts and can send an SMS invite to non-users.
5 Special Features of Arattai
- Online Meeting Support: Facility to schedule meetings and add co-hosts.
- Android TV Support: Ability to run the app on a large screen.
- Performance on Low-End Devices: Easy to use even on slow networks and basic smartphones.
- Channels and Stories: A combination of status updates and broadcasting.
- Multi-Platform Access: Available on Windows, macOS, Linux, with easy device pairing.
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