This is a A to Z guide of content marketing for your blog roll or your website. Because of online presence or your product, blog, web site etc,… now a days must required for better online presence and get most eyeball on you. But without proper directional and strategic efforts and planning or content marketing and social media marketing – you can’t achieve this goal. So, friends today here, i will try my best to give you maximum exposure towards content marketing strategies and planning for you social media marketing. And i hope this entire collection about social media and internet content marketing will help you to grow online. Having any questions or doubt – share with use bellow.
Content Marketing Hacks-Trends-Tactics
What is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
In other word, Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.
Why content marketing is important?
Every day, thousands of pieces of content are published, all professionally planned, commissioned, edited and measured to give their client brands a powerful and effective way to reach their customers, gaining fantastic levels of loyalty and sales along the way.
Content Marketing is one of the biggest success stories in the media industry. Second only to internet advertising in accelerated growth, it constantly amazes in its size, scope and adaptability. Every day another client comes on board, ready to experience the excitement and rewards of publishing their own magazine or website using their own content.
The CMA’s definition of content marketing is:
Content marketing is the discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.
Benefits of Content Marketing
Engage Visitors Long Term
While clients may look towards content marketing for short-term gain, their real talent lies in long-term engagement. Using regular communication with your customer base, you can gradually build up a bond with the reader, increasing their trust in your brand and making your product or service their first choice. And by creating a regular dialogue with your reader, you can open a line of communication that gives a constant stream of feedback you can use to improve your service and keep your customers happy.
Increase Blog Traffic
In its purest form, content marketing provides a controlled and portable shop window for companies to sell products to their customers in their own time. Recent CMA research has found that over 50% of content marketing consumers say it has a positive impact upon purchase decisions, with 61% agreeing that it increases brand positivity.
Retain Blog Visitors
In an increasingly fragmented culture, with every retail and service business facing stiffer competition every year, companies are placing more and more importance on retaining their existing customers. By offering both entertainment and information, content marketing rewards the customer with engaging editorial while keeping them updated on new products or services. By regularly communicating with your customer in this way, you are much more likely to keep their business.
Build or Reposition your Blog’s Brand Value
For any company wishing to build or transform their brand, they need a method of communication that gets their message across quickly in a carefully controlled way. Since good content on websites, emails, mobiles and print products requires a certain degree of concentration on the part of the consumer, you have the ideal opportunity to alter their perception of your brand. And since content marketing agencies will know your audience just as well, if not better, than you, they can ensure your message gets through to exactly the right demographic, giving you the biggest return on your investment.
Ability to Integrate Media
The core skill of the modern content marketing agency is to create and distribute content across all key marketing mediums – print, online, digital, mobile, video and social media. Not only can the agencies produce content appropriate for the individual channel, all channels will be integrated with one another, doubling or tripling the effectiveness of the campaign.
Content Marketing Startup
Remember that you are the expert!
You’re an expert in your field and it’s time you shared your knowledge and experience with your customers. Share what you know, and give your customers the chance to learn from your expertise. You are building trust and relationships!
“We have to stop interrupting what people are interested in, and be what people are interested in.”
– Craig Davis (former Chief Creative Officer, J. Walter Thompson)
The content you create is for your Visitors – your blog is just along for the positive association ride. Give your visitors exactly what they’re looking for. They will remember they heard it from you first, they will remember you solved their latest hurdle, and they will remember there’s something about your blog they can relate to – something about your blog value they trust.
Get To Know Your Audience
It’s impossible to market yourself successfully without thinking about your audience. Who do you want to reach? Fully immerse yourself in who your customers are and what they are looking for. If you can solve their problems, then you have gained a brand buddy, a loyal follower, and maybe even a new customer.
Create A Content Calendar
This way you can organize your topics and set monthly goals. With a content calendar, you can assess each month separately, which will make it easier to calculate your success.
If your content is separated by month you can easily note holidays, season changes, community events and business campaigns.
Use The Calendar To Your Advantage
If you know what people will be buzzing about, you can use these days to your advantage. You know that throughout January people will be talking about New Year’s resolutions. You also know patio season will be on people’s minds with the first site of spring. Make connections that will keep your content relevant all year long!
Expand Beyond Written Content
Add a video to show off your dazzling brand personality and increase your blog’s exposure! Content can be a story, a video, a list or an info graphic. Get creative and figure out what format your followers connect with.
Understand Your Strengths And Weaknesses
Are you an elaborate storyteller? Is a member of your staff charismatic and great in front of a camera? Is your co-owner a detail mastermind who can generate a top-notch list? Let your team generate content that plays to each individual’s strengths.
Types of Content Marketing
List of types of content marketing bellow are needed for your blog visibility, but some are essential.
Blogging relevant interesting articles about your industry will make visitors trust you and reinforce your blog. Guest bloggers by industry specialists will also keep customers returning and help broaden your audience. Blogging daily or weekly of short pieces with snappy and succinct writing is a must for the content marketer.
User experience studies show that site viewers react more to images than words. Creating powerful images with great design will help you spread your message and impress your followers.
Everyone loves infographics, right? A design led graphic that communicates with words and imagery, giving easy to access information on sometimes complex ideas is the most relevant use of content now.
Short videos showing a fresh insight to your business is a valuable content tool. By publishing interviews, guides or testimonials you can communicate a individual side of your business.
Showing off your skills is a sure way to help customers understand how your business works and trust your capabilities. Don’t be afraid to brag, as they say, if you’ve got it, flaunt it!
Take advantage of public interest in a hot news story by finding a way to connect it with your brand—and write about it.
Thanks to the prevalence of smartphones, laptops, and MP3 players, people today listen to podcasts in the car, while riding the morning train, running errands, or doing the dishes. What this means for you is multiplied opportunities to expand your message. You might podcast to conduct interviews, tell stories, or provide or more personal look at your business operations.
The opt-in email newsletter is a fantastic avenue for getting your message out to loyal followers—the key is providing highly relevant content that they actually want to read. This means it’s time to forget recycled blog content and opt instead for unique content that meets a need for your audience: inspiration, humor, information, etc. Ask yourself how you can make your newsletter a must-read.
For your customers who are hungry for more about your brand and your story, eBooks offer many advantages. Package your best writing into an ebook to sell or give away, and you can share more in-depth info on your company’s unique personality, story, etc.
Endorsements from satisfied customers act as major social proof for your company’s value. Whether you post testimonials on your website, across social media, or strictly on review sites, the power of these comments is undeniable.
Show the value of your product or service through tangible facts—case studies are the perfect way to demonstrate what you offer. Show your clients how you’ve helped others as an example of how you can help them.
When blogger Forever 21 runs a “21 Days of Design” campaign that instructs followers to “Show us what kind of turquoise is hiding in your stash!” the blog is demonstrating a great way to run a meme. Each day, the blog gives followers a way to engage with the brand by posting related content and tagging it with the #21DaysofDesign hashtag.
In so doing, the store not only promotes its brand but also strengthens connections with fans. Consider following in these footsteps by creating a similar campaign to engage your audience.
Content Marketing Advanced Hacks Guide
Ask Fellow Bloggers for Free Feedback
You can speed the process up by asking others to participate in your ideation process. Most people will be happy to provide free feedback on your content, particularly on the topics they’d like to see you cover in the future. The most obvious benefit of this is that you can use their input to speed up your execution process. However, an even more valuable benefit is that your readers will be more likely to eventually share your content with others, since they’re already interested in the subject matter.
Use Focus Niches to Generate Content Ideas
On the other hand, where are you supposed to start if you don’t have an existing audience you can query? If you don’t have followers you can poll, you can simulate the experience with paid focus groups.
Use Social Analytics Tools to Schedule Social Posts
The success of your individual content pieces comes down to a number of different factors (and a whole lot of luck), but one thing is certain: if your followers don’t see the content piece, it won’t generate any buzz.
That’s why you need to choose the time that you share posts on your social profiles very carefully. There are definite “sweet spots” when your audience is most active and your content will gain the most traction.
Reward Social Followers
Outside of your creation process, the success of your content marketing strategy hinges on the efforts of your social media followers. And if they go out of their way to help your business by sharing your content, you should absolutely consider rewarding them for their loyalty – consequently encouraging them to make additional posts in the future.
Use Short and Witty Posts to Engage Followers
Lengthy posts can be very impressive and add a lot of value to your website, but they aren’t always necessary. Sometimes, a much shorter post would suffice. You may even find that a simple meme can be used to communicate a powerful message.
Don’t have time to create your own content? Curate great posts from others! Using content from other sources can be a very effective way to streamline the content creation process. Here’s how:
When you curate content, you’re able to execute your content marketing strategy much more quickly. The time you save can be used to improve other areas of your business, or to invest in the creation of the pillar content pieces that will form the cornerstones of your campaign.
Since you’re basing your content off of popular posts that other experts have already written, you’ll find that many of these experts will be willing to share your content with their audiences, leading to additional exposure for your business.
Write Longer Posts
Think of it this way… If you created a killer long-form blog post that was shared virally throughout your niche, there’s a good chance that you’d receive significantly higher traffic and social shares than you would on an engaging, but short post. Say you spent 10 times longer creating a long post than you would a short post, but earned 20 times the traffic and shares. In this case, your efforts have paid off – you’ve effectively spent less time reaching followers than you would with a series of shorter posts.
Tweak Thank You Pages to Groom Visitors for Future Conversions
Always test the information you include on your “thank you” pages, but don’t be surprised if referring customers to further products or content pieces boosts your conversion rate.
Leverage Popular Older Blog Post
Depending on the past popular posts you find, you may be able to get away with just a few tweaks, such as increasing the length of the piece or updating it with recent information. Since the posts were popular before, there’s a good chance they’ll gain traction again with your new followers after you share them on your social profiles.
Use Analytics to Identify Audience Demographics
Want to know one of the biggest ways you can waste time on your content campaigns? Creating content that falls flat with your audience – all because you didn’t take the time to get to know their demographics and interests.
You can’t create content that resonates with your viewers if you don’t know who they are. To prevent these types of missed opportunities, take advantage of tools like Google Analytics, Crazy Egg, Alexa, Compete.com and other analytics programs to better understand your users. This will allow you to build the content your followers actually want, rather than relying solely on potentially-costly trial-and-error.
Learn Google Search Tips and Tricks
Google is obviously one of the most popular tools out there when it comes to researching new content ideas. But while Google does an exceptional job finding content, it can’t read your mind. To improve your efficiency, brush up on the different Google search commands that can help you find results more easily. Google provides a helpful overview of its filtering commands on this page, as well as a discussion on search commands that will help you put this hack into practice.
Create Blog Post that Can Be Easily Re-purposed
As I’ve mentioned already in this post – and as you probably already know from practice – creating new content from scratch can be extremely time-consuming. So instead, why not try to leverage the content you’ve already written by repurposing it into other formats?
Let’s look at an example to see how this could play out… Suppose you’ve written a popular article in the past titled, “22 Easy Stock Trading Tips Most Beginners Don’t Know.” Without having to research a new blog post topic, you could transform this article into all of the following content pieces:
- A 22-part series covering each tip in more detail
- A downloadable guide featuring examples of each tip put into practice
- An audio recording of you reading each tip
- A video recording of you showing the tips in action
- A follow-up blog post titled “22 More Easy Stock Trading Tips Beginners Must Know”
- Get Others to Promote Your Content for You
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- Get Free Original and High Quality Content For Your WebSite
It should be pretty clear that leveraging those with existing audiences is a much faster approach than building your own brand. That’s not to say that you should ignore the importance of brand building, but if you’re looking to hack your content marketing strategy, you’re going to drive results much faster if you’re able to harness the power of the audiences current authority figures in your industry have already cultivated.