New skyscraper announce by developer Binghatti with Mercedes-Benz in central Dubai, that became the car company’s first ever branded residential skyscraper tower. The place named Mercedes-Benz Places in dubai, the residential tower will be 341 meters in height and located near by Burj Khalifa hotel.
Mercedes-Benz Residential Tower in Dubai
This tower is 65 storey building in the downtown district of Dubai and will became first branded residential property of car company mersedes-benz.
Company look beyond car manufecturing, and try to create outstanding brand moment beyond automotive products. This residential property develop with aim in mind that create new desirable ground that inherit brand’s cromosom and give customers a pce to arrive, unwind and come home to.
The Merc-Benz tower will be over 300 meter height with sinous tower elevation create with curved pinnacle and facades imprinted with company’s three pinted star logo and became one of the city’s tallest buildings.
Basically outline of building planning with 230 apartments with restaurants, a gym, lounges, exhibition spaces and parking facilities.
Company tie-up with dubai based developer Binghatti for construction and target to complet work in 2026.
It is the latest residential property in a series created by car brands across the world. Binghatti is also collabrate with Bugatti for creating 42 storiey tower in Dubai. In Future, Along with Bugatti and Merc, Bentley, Aston Martin and Porsche are also developing residential properties.
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In considering overall scenario of property market, auto manufecturing companies try to penetrate realestate market of luxury residential and commercial developement around the world. This is a direct or visible fact that these companies try to cash their brand value with property developments.
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