Everybody talks about content marketing today. All companies strive to create compelling content of the highest quality.
It is perfect since you can finally forget about useless texts written for search engines. Now the content is valuable, first of all, for the reader.
5 Types of Social Media Content You Need to Use
There is still too much attention paid to the texts. But what about e-commerce brands that publish mostly visual content on social networks? It is the type of material that lead to the growth of engagement and sales.
In today’s article, you will find five secrets to increase the effectiveness of visual content and attract the attention of the audience.
1. Create infographics
Almost in any industry, there is a large amount of data that will interest the audience. That’s why infographics are popular. According to researches, infographics receives three times more likes and reposts than any other form of content on social networks.
People love data, and infographics make it much faster to analyze numbers. Small portions of statistics with bright images simplify the understanding of information.
To create an infographic, it is not necessary to hire a professional designer. Tools like Piktochart or Canva will help you do it yourself.
2. Use custom content
The more you interact with your subscribers, the more willingly they will want to share their photos with you. Custom content can be used in many ways. For example, you can post pictures of customers in your group to show how you value them. You can also turn the resulting material into a presentation or a slide show.
Another successful approach is the publication of photos and videos from events. It’s interesting to watch it both for the participants of the event and for those who could not attend the event.
3. Remember personalization
All marketers agree that visual content is important to the success of marketing strategy, especially in social networks. It is the content that has the highest rates of involvement.
Visual content gives you the opportunity to show the human side of your brand and take full advantage of personalization.
Share photos of your employees and managers, talk about the culture of your company and show your talents.
4. Wisely choose stock photos
Many marketers believe that it is better not to use stock photos. But they miss great chances of finding quality and effective images.
Bring your website or product design to life with free stock photos from any category you need – from business to travel, technology, people, or nature.
Of course, you should not choose staged and irrelevant pictures for your topic. However, many brands use high-quality stock photos to increase the effectiveness of their publications.
When choosing stock photos, follow these rules:
- Use only images suitable for your content.
- You can change the photo under the context if it makes sense
- Use photos with which your audience can associate themselves.
A video is a great alternative to still images. Make a film about the life of your company, capture the best moments at the event or conduct an interview.
If your subscribers share videos more often than photos, follow their lead. Besides, from the video, you can get dozens of new images that can be used in various campaigns. Learn what video cropping is and how it works as well as other video editing tips and tricks to make your video better.
Using visual content in your strategy is not at all difficult. But to create images and videos that stand out and attract attention is not an easy task.
Start experimenting with these recommendations. Rely on data to determine the most effective types of content. And do not be afraid to experiment.