Now blogging has become the most beneficial tool for internet marketing and promotion. Many of the online business are using their own business blog for more customer engagement and business promotion.
Starting a business blog is not so much difficult now. WordPress and Blogger are the most famous blogging platforms. Millions of business sites and blogs are using them.
By blogging, you may contact to your potential customers and business buyers. Before starting your business blog decide the main purpose of the blog.
How to start your business blog?
Do this before going out and registering a domain name or anything else.
You may divide your blog start-up plan into parts like :-
1. Pick your blog domain name.
2. Find a reliable web hosting service.
3. Pick a blog software.
4. Make a content plan.
5. Find useful plugins and widgets.
6. Build static pages.
7. Launch your blog.
8. Create a blog promotion plan
Pick a domain name
Domain name is the most important and first part of your blog. Keep your domain name simple and memorable. It should be simple as words try to avoid use hyphens ( – ) and other symbol words like &,+, Your domain should be related to your business niche if you are starting a blog about your business.
You may use your business name for your blog and site domain name example – XYZ Corporation Ltd you may use the name xyzcorp.com as your domain.
Find and choose best hosting provider
After selecting domain name find good web-hosting service provider for your blog. There are lots of hosting services are on the internet. But try to find best web hosting service like Hostgator, Bluehost, Cloudways, Dreamhost etc. Before selecting any hosting company check their service reviews for better results.
Choose responsive blog software and themes
Blogger and WordPress are the top platforms for all type of blogs. These CMS platforms help in blogs SEO and ranking while search. In most of the cases, WordPress is the way to go online, for WordPress just hold an account that supports PHP and My SQL.
This account can be bought from Hosting in just 2/4$ per month.After holding a supportable account you will have to install it on the server that will host it. And now you will have to set up a database also.
WordPress software is an open source and free for installing. So if you have a little bit knowledge about coding then you can build an awesome blog on WordPress.
elect good looking and responsive theme for your blog. You can buy responsive, fast loading, SEO optimized, attracting and all device compatible themes from Mythemeshop, Genesis Themes from Studiopress.
Start writing contents
Now it’s time to start writing rich and original content for your blog. Start publish posts related in your business niches.
Write at least 2 to 5 posts per week. Write informative and useful articles for your visitors. Use keywords in posts.
These publish posts will help your blog to increase page views and visits. Make a content plan for your blog. Do research on keywords. You can use google keywords planner for find best keywords according to your blog niches .
Select plugins and widgets for your blog
Select plugins for your blogs which can help you to grow your blog. Use best social share plugins for Share your contents on social media platforms like Facebook, Twitter, Google plus, Linkedin, Tumblr Etc.
Use Disqus for commenting, All in one Seo for SEO, Google XML for Site submission, related posts for more post options, comLuv for increase comments, members only for site members, Askimet for stop spam comments.
There are much more best plugin’s you may use them according to your blog requirement. Start sharing your blog contents and make it easy share for others.
Make static pages for your blog
Launch your blog
Now if you think as your blog has been completed. Recheck it before to publish online. Make sure all pages statics and blog posts is opening properly. All internal and external inbound and outbound links are working or not. All social share links are working or not.
Think from a customers view if you find any error while checking it then resolve it and again recheck. After making 100% sure about your content and posts publish your blog for blog readers.
Marketing of your business blog
After publishes your blog start marketing and promotion. Use SEO techniques for increase your blog search ranking. Always use high traffic and common keywords in your post for best results.
Promote your blog via social media, blog directories commenting on other sites. Write an informative and useful post for your blog readers it will help you to retain your visitors on your blog.
1. Set your goals
2. Keep the focus on your targeted audiences
3. Publish your post’s on regular basis post at least 4-5 post’s in a week.
4. Use email’s for engaging your visitors. Give them an email subscribes option on your blog.
5. Link with other blogs and websites in your niche. Start commenting on other blogs and leave a link.
6. Use social media for promoting your blog and blog posts.
7. You can hire a professional for help in building and promoting your business blog.