Fields of Tomorrow create Israel Pavilion Milan Expo 2015: This is an award winning Israeli architect David Knafo has presented the official design. For the Israel Pavilion at 2015 Milan Expo. The Israel pavilion is to be situated in a strategic position next to that of the hosting Italian Pavilion on the Milan Expo site.
As the intentions of it’s Master-planners Stefano Boeri and Herzog DeMeuron. This expo is the first expo to deal with food production, culture and development in times of the international economical crises and with a world population reaching over 7 Billion people.
Fields of Tomorrow create Israel Pavilion Milan Expo 2015
The intention of the pavilion is therefore to built a sustainable structure with ecological and green principles and materials, aiming for LEED platinum certification.
From the Desk of an Architects:
Israel is an agricultural laboratory and a worldwide case study that exports knowledge, experience, and technology to the entire world.
The cultivation of rocky land, the growth of vegetables in the desert, the invention of new methods of irrigation, the upgrading of seed quality are part of the inception of modern agriculture marked by creativity, dare and achievements.
The 2015 Milan Expo theme – “Feeding the planet – Energy for life” provides a unique opportunity to present those. The pavilion presents valuable knowledge base and technology that is being used today, worldwide, in order to challenges hunger and poverty, to spread prosperity and stability in developing countries.
The Israel Pavilion Milan Expo, under the title” The Fields of Tomorrow”, creates an immediate and powerful visual experience of agricultural and engineering performance.
The vertical field provides a fresh and unique perspective on how food is produce and supply in the world. The field is comprised of modular tiles utilized for cultivating agricultural products on a steel frame elevated above ground.
The tiles contains a computer-controlled drip watering system for optimal crop cultivation and growth. The field will consist of cereal varieties and other basic foodstuffs that will offer a wide variety of products that will produce a mosaic of textures, smells, and colors.
The Israel Pavilion Milan Expo building relates to its special location at the center of the park, directly opposite to the Italian pavilion, adjacent to the Cardo and Decumanus, and offers a walk along its facade as part of the visitor experience in the Israel Pavilion Milan Expo.
Temporary Pavilion Design:
The Israel Pavilion Milan Expo exhibition will present virtual tour of Israel, presenting the success, innovation and technology that the Israeli scientists and farmers acquired in the agricultural sector.
- Total lot area : 2370 m2
- Total pavilion area – 995 m
- Vertical field size – 68 m long X 12.4 m high
- Expected daily number of visitors – 12,600
- Expected total number of visitors – 2,000,000
- Client – Israel ministry of foreign affairs, in cooperation with the ministry of finance, ministry of tourism, ministry of economy, ministry of agriculture & rural development and Keren Kayemet Leisrael
- Architecture and general planning: Knafo Klimor Architects
- Content concept, exhibition and media: AVS Avant Video Systems
- Project management : AVS Avant Video Systems
- Structural engineer : Rokach Ashkenazi Engineering Consultant
- Energy & systems : Avner Vishkin engineers
- Electricity : Rafi Cohen Engineers
- Plantation & Vertical fields concept : Green Wall Israel
- Local architect & coordination : PRR Architetti
- A Local Structural engineer : Engineering project
- Local systems & fire fighting engineer : Rampoldi Progetti
- Local safety engineer : Studio La Viola.
The Israel Pavilion Milan Expo resembles very known images of the first settlers. The agricultural developments, the white city or the cottages in Israels green valleys combined. With state of the art technology such as desalination programs, fruit cultivation, drop irrigation systems and many more.
Israel Pavilion Design:
We aimed to create a striking, yet very modest showcase of Israel’s symbioses of culture. Society and technological development together. Knafo is no new comer to the sustainable building scene having already won several prizes. And competitions including that of the Agro Housing project in Wuhan, China.
Design of the Israel Pavilion Milan Expo reveals a surface area of 2.370 square meters. That will be divided into four distinct areas featuring a spectacular 70 x 12 meter hanging garden. With plants and flowers that change color with the coming of the seasons.
The decidedly green impact was desired as a theme for the Israel Pavilion Milan Expo. To represent country that is better known to be dry and arid.
The lush green vegetation is represent the technological impact. That Israel has in the fields of food and agriculture today. Working against desertification. And making an important contribution to the theme of the 2015 Universal Exposition ‘Nourish the planet, energy for life’.
Those visiting the interior of the Pavilion will be guided through a virtual tour of Israel.
Architecture of Israel Pavilion Milan expo:
Regarding the success, innovation and technology. That the state has acquired in the agricultural sector, highlighted by the optimization of water resources. And the use of land for agriculture that in many other countries would be impossible.
Traveling through the pavilion visitors will encounter ‘magical’ technology. Be surrounded by special effects in a forest designed by KKL. An association that works on reforestation projects in the Jewish State. Then guided through a virtual history of innovation in agriculture in Isreal.
Elazar Cohen, general commissioner for the Israel Pavilion Milan Expo has declared. That the Israeli government will be spending 11 million euros on the pavilion called Fields of Tomorrow.
So, friends this is a story and post production work for the Israel Pavilion Milan Expo.