The Seed for the New World at Mexico pavilion Milan expo. The Seed for the New World: Food, Diversity and Heritage”, was inspired by the symbol of traditional Mexican cuisine. maize – or rather the “totomoxtle” – the husk of the corncob.
Of the 38 entries for the national competition to design the Mexico pavilion Milan Expo, the winning proposal came from the architect Francisco Lopez Guerra Almada in collaboration with the chef Jorge Vallejo and the biologist Juan Guzzy.
The jury plumped for the design because of the layout of the spaces, the quality of the shapes, the dynamism and simplicity of construction and the use of Eco-friendly materials.
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Mexico pavilion Milan Expo
The 1,900 m² Mexico pavilion Milan Expo will be entirely clad in natural, semi-transparent fiber, offering glimpses of the interior, where spiral ramps will connect the various floors housing the exhibition spaces, a restaurant and a botanical garden.
Visitors to the Expo 2015 Pavilion will find themselves immersed in the censorial world of traditional Mexican cuisine, with its typical and unique blend of smells, tastes, colors and sounds.
Mexico will use Expo Milano 2015 to showcase its wealth of natural resources and biodiversity and demonstrate its commitment to solving the problems of hunger, malnutrition and unsustainable food production, in line with the central Expo theme: “Feeding the Planet. Energy for Life.”
Theme “Mexico, the Seed for the New World: Food, Diversity and Heritage”
Design Development Concept :
Mexico is home to a wide variety of plants, animals and ecosystems: a true cradle of biodiversity. This wealth is tied closely to an ancient culture and to one of the most diverse, sophisticated, and assorted gastronomes of the world, so much so that in 2010 Mexican cuisine was declared an Intangible Cultural Heritage by UNESCO.
Its history is made up of flavors, a cultural model that harmonizes and combines agricultural activities, rituals, traditional practices, wisdom, techniques and culinary habits, unique tools – such as the metate or the molcajete – and communal activities.
In joining Expo Milano 2015, Mexico seeks to show visitors the wealth of its natural resources and biodiversity, and its commitment to finding solutions for a world free from hunger, malnutrition and unsustainable food production practices. It also seeks to present its contribution to the global production of a large number of foods with healing properties.