Corporate image determines the impressions, feelings, thoughts and perceptions of your company’s internal and external customers. It is the most important element that determines the thoughts and perceptions of your customers about your organization. A positive image is very important for long-term competition and success. So how to make a good corporate image?
1. The first stage of corporate image is the use of color and logo.
The logo and color of your institution is one of the important elements of how your brand will be perceived by your customers. It also allows it to differentiate you from your competitors and to be remembered by your customers. The logo and colors should be prepared in accordance with the corporate culture and strategy in order to positively affect the corporate image.
2. Strong internal communication
Employees reflect and/or should reflect corporate culture to target audiences. Internal communication is important because of the impact of the corporate culture and the mission of the institution on the employees. Employees’ adoption of the institution can positively affect the perception of the target audience.
3. Leaders of organizations reflect the vision and mission of the organization correctly
Leaders must meet the needs and expectations of their employees for a good corporate image. The leader representing the institution should refrain from any behavior and statement that he/she does not want to affect the institution.
4. To provide customer satisfaction
Solving customers’ problems, answering their questions, and receiving the expected quality service affect the image of the institution. Proactively seeing the expectations of the target audience and ensuring customer satisfaction positively affect the perception of the institution.
5. Correct management of the corporate image by public relations
Public relations should be one of the managerial functions of businesses. The Public Relations Department should also carry out the task of managing and protecting the corporate image, which is important for businesses.
6. Right advertising communication
The institution can create awareness with its advertisements and keep them in the minds of the target audience. It is also one of the most effective ways to reach potential customers. Determining the right advertising channels and maintaining regular communication is very necessary and important in terms of corporate image.
7. Physical image of the institution
The general image of the institution and the impression it creates are one of the most important factors that increase the interaction between corporate identity and corporate image by affecting the corporate image.
8. Have a short and memorable domain name
It is important to choose a domain name that is easy to remember for a better corporate image and appearance. Thus, you can be noticed more easily by your target audience and you can reflect your business to your customers more clearly.
9. E-mail address of the institution reflects the institution
One of the most important factors in increasing the trust and memorability of the institution is the e-mail address of the institution in the internal and external communication of the institution. Having an e-mail address belonging to the name of the institution, which is the defining feature of the institution, and the communication with the customer through this e-mail address affects the corporate image positively.