Restaurants face enormous competition because there are so many of them and they’re often concentrated around the same locations, which means they’re fighting for the same customers. This means restaurant owners need to find ways to stand out, which can be achieved through the power of Instagram marketing. To find out why your restaurant should be on Instagram in 2023, continue reading.
Getting started on Instagram is 100% free of charge, which means you’re not losing a single penny by posting organic content. This is good news because you can try out as many different content styles as possible to find out what works.
You may wonder why we call Instagram marketing “cheap”, especially when we’ve just told you it’s free. However, if you want to boost your brand’s message and reach more people, you may want to use paid ads. Coming up with a winning ad campaign will be challenging, but you can use an Instagram ads agency to make sure you see real results.
Billions of Users
There are more than 2.35 billion active users on Instagram, which means there are millions of daily users that spend a large amount of time scrolling through their Instagram feed. This means that your content has the potential to be seen by millions, especially if you follow these guidelines for taking successful Instagram pictures.
There’s a popular saying that “People eat with their eyes”, which is why food presentation is essential in any successful restaurant. Given that Instagram was built around the premise of sharing pictures, you can “feed” people your food without them stepping foot into your restaurant. If you can leave your audience feeling hungry after looking at your content, then you’ll soon notice sales in your restaurant increasing.
Influencers are people with enormous followings that can help put your restaurant in front of a larger audience. There are social media influencers, local celebrities, and bloggers that can all help you achieve more. If you can form partnerships with these influencers, they can help boost your brand’s credibility while sending people into your restaurant.
To start building a relationship with local influencers, you’ll have to get noticed by following their socials, liking their content, and making comments. Eventually, you can reach out and ask if they’d be willing to talk about your restaurant. To sweeten the pot, you can throw in a free meal and exclusive deals just for them.
When people see your restaurant on Instagram, that doesn’t mean they immediately know where you are. However, you’ll find that Instagram’s geotagging feature will allow users to find you in the real world. As well as this, by using geotags, new users can find you by searching for location-based content.
Instagram marketing is a fantastic way for restaurants to cut through the competition and attract more guests. Considering it can be completely free, you’ve got nothing at all to lose – but lots to gain – by starting your Instagram journey today.