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Marketing

Targeting HR Professionals Using Database Marketing

Are you a recruitment firm or human resources consultancy that supplies candidates to various companies across industries? Or are you a B2B or B2C business that wants to sell its products or services to HR professionals? In either case, you need an HR email database or HR executives list that enables your marketers in their digital […]

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Marketing

Problems with Lead Generation Tools

Like any other corporate, every firm is committed to a comprehensive of using lead generation platform for Business-to-business (B2B). Indeed, we think of the goals we want to accomplish over a certain amount of time. However, our efforts are all based on how to meet those goals, rather than on elusive dreams. This is primarily […]

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Social

Understanding Traditional & Online Lead Generation Strategies

A lead in terms of sales is a contact that has the potential to become a customer for that business. In more appropriate or simple terms, it is also known as a “prospect”. Someone who gives their contact information to a business can be seen as demonstrating their interest in some way. Marketers implement several […]

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Business

Understanding Data Mining and Its Techniques

Any organization that wants to prosper needs to make better business decisions. And, data mining comes in handy, and to the rescue. It enables to discover patterns and relationships in the data that facilitate faster and better decision-making. What Is Data Mining? Data mining is the process that extracts usable data from a bigger set […]

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Business

Tips to Shortlist Your Data Provider Partner

Over the last few years, database marketing has gained a lot of importance as it has enabled marketers and advertisers to create relevant messages for their existing customers and prospects. Database marketing indeed has many benefits if done rightly. It has become essential for marketers to obtain robust databases before devising their digital marketing campaigns […]

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Social

Why customer personas are important in b2b business?

Buyer personas are fast becoming an integral part of B2B marketing strategies. The creation of buyer personas helps businesses develop a clear understanding of the habits of their customers, their concerns, behaviors, and buying habits. In short, buyer personas are a representation of your most preferred customers. In the following sections we will look at: […]

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Technology

Understanding Your Customer with Real-time Data

A real-time database differs from a traditional database – while real-time databases use real-time processing to handle workloads, traditional databases contain persistent data that is unaffected by time. At a time when the entire world of business has become customer-centric, it’s become all the more important to improve the customer experience with real-time data. Importance […]

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Marketing

How to Build an Email List

Email marketing is a part of digital marketing that plays an important role in strategizing a marketing campaign. You need email lists that are verified and updated for any successful email marketing campaign. An email list helps you to effectively connect with your customers and prospects. By inducing prospects to receive your emails through your […]

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Technology

Getting the customers for saas startup

As a SaaS startup, your primary goal will be to attract customers towards your business and create a healthy customer base. This will be possible when you have a clear strategy in place and the results achieved are monitored at regular intervals. In this context, we will look at some strategies that will help answer […]

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Marketing

Top 25 B2B Websites in India

If you are running a business then it will be necessary for you to interact with other businesses to meet your trade requirement. As such, we will be sharing a list of the top 25 B2B websites that you can register at and interact with other producers, distributors, wholesalers, and retailers. List Of The Best B2B Websites […]

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SEO

How To Add FAQ Schema In WordPress – Step by Step Guide

Remember the days when you all were struggling to get author or maybe star rating schemas for your SERP results? The reason why you wanted those schemas is that those rich results help us to get more CTR on our organic results and they look cool in SERPs, right? I’ve one good news for you. Google has […]

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Business

Technology- A Business Necessity

A Technology Users Database contains contact details of users who use different technologies. This technology could be related to hardware or software, or any other IT technology. It is mainly used by marketers in their marketing campaigns to target decision-makers in technology businesses across the globe. With each passing year, business enterprises around the world […]

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Business

Steel and iron ore industry in India

India is a country where there is no dearth of raw material like iron ore which is required in the production of steel. Along with it, there is easy availability of cost-effective labor. These are the major factors that have led to the growth of the steel industry in India. The Indian steel sector is […]

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SEO

How to Make Use of Google’s All-New Crawl Stats Report

So, Google today launched an all-new update to its ever-evolving Search Console product. A brand new “Crawl Stats Report” that promises SEOs more data and insights. How can SEOs make use of it. Let’s take a look. How to Make Use of Google All-New Crawl Stats Report Here’s the official tweet from Google Search Central. […]

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SEO

Broken Link Building Strategy You (Probably) Never Tried

You probably heard about “broken link building strategy” from 1,66,000 SEO blogs available out there but no-one really talks about how to find these broken links and how to leverage the power of these links for scaling up your website’s search presence. The most common answer you’ll find around the web is – Use Ahrefs and find […]

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SEO

SaaS Growth Hacking – ZERO to Over $45K MRR in 6 Months (Without Spending a Dime in Marketing)

Starting a SaaS business is all the rage these days as tech founders are veering away from the sexy consumer tech startups with zero revenue. They are constantly finding a safe space in an industry familiar with quick profits. According to Reuters, the SaaS market is anticipated to grow at a compound annual growth rate […]

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Marketing

How to Generate Leads without Cold Calling

Cold calling is a part of any telemarketing campaign but, it is one of the most dreaded tasks for any telemarketer. Cold calling may often result in the prospect hanging up, ignoring, or even yelling at the call made by your telemarketer. There are chances that the inbound leads generated by your marketers would suffice […]

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SEO

15 Best Keyword Research Tools Which You (Probably) Haven’t Used

If you are playing the SEO game for a while, you must have realized the importance of Keyword Research so far. Choose the right keyword, do the basic SEO optimization, and you will start getting the traffic from Google. Choose the wrong keyword, and do whatever optimization you could, it would take you a lot […]

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SEO

7 Best SEO Rank Checker Tools

What comes to your mind when I say SEO?  A compilation of articles that comprise the target keywords? Or pictures and videos strewed across your website, because hey, the world is becoming more visual now! In reality, SEO is much more.  The world of SEO is ever-evolving. With numerous Google updates, innumerable competitors hovering around […]

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SEO

New Google Search Console – Hidden SEO treasures uncovered

Google has created plenty of fantastic products. Many of these tools are mainly aimed at website owners. Usually, whenever someone talks about Google Tools to manage websites, the first tool which comes to our mind is Google Analytics. Google Search Console is also another excellent but underrated tool that every website owner should have in their […]

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